Branded residences are transforming luxury travel, turning holiday accommodation into a way of life.

BY REBECCA STANWYCK

Ever dreamed of a second home-away-from-home? Perhaps a pied-à-terre in Bahrain or a secluded beach house in Phuket? Maybe even you own island retreat? You’re not alone, and with branded residences now one of the fastest-growing travel trends, that dream may be closer than you think.

In recent years, Minor Residences has been pioneering the next generation of luxurious travel accommodation. Through ownership and investment opportunities such as The St. Regis Bangkok and The Residences at Four Seasons Resort Chiang Mai – among the first of their kind in Thailand, if not the world – these branded residences offer a personalised lifestyle experience that a hotel can’t match.

Anantara Residences Ubud Bali, Indonesia

The appeal is clear. By combining home comfort with world-class leisure and five-star amenities, branded residences provide the very best of all worlds. They offer move-in-ready luxury, where limousine transfers, private pools, spa treatments, private chefs and butlers, plus exceptional personal service, come as standard.

Owners enjoy all the benefits and prestige of the luxury hotel experience without having to share their space with other guests. From unpacking your bags and arranging excursions, to simply providing an umbrella on a rainy day, unerring attention to detail can elevate every moment in your new home-from-home.

Anantara Residences Desaru Coast, Malaysia

With Minor Residences, owners gain exclusive access to a world-class portfolio of destinations and brands that would be impossible to achieve as a private individual. Take The Estates Samui, a collection of 15 ultra-luxury villas managed by Four Seasons on the coast of Koh Samui. These villas blend southern Thai aesthetics with modern luxury, and each residence forms part of a sophisticated, eco-conscious community.

A Minor branded residence is much more than a luxurious home-from-home. It’s an investment that pays dividends for years and decades to come, backed by the prestige of brands such as Anantara, Four Seasons, Tivoli and NH Collection. For example, Anantara Chiang Mai Serviced Suites in Thailand has sold multiple residences at prices 50% above market value for comparable properties, while Layan Residences by Anantara in Phuket has achieved new sale prices of more than $15 million a unit.

Layan Residences by Anantara, Thailand

Owners also enjoy the option to rent their homes through the Minor Residences platform, creating significant income while the property isn’t in use as a second home. It’s the perfect mix of luxurious living and a smart investment in your future.

Even better, the next generation of residences promises to take things to a new level. Minor Residences is expanding across regions and brands with new ownership opportunities in Europe, Africa and the Middle East. Take for example Anantara Residences Benahavís Marbella overlooking Spain’s southern coast. A landmark development, this new Anantara outpost – created in collaboration with BE:YOND – offers a blend of elegantly refined architecture, contemporary Mediterranean living and accessible five-star resort service. Designed for the discerning global traveller, when it opens in 2028 these branded residences will offer sea and mountain views, a private lagoon, fine dining and a 24/7 concierge in one of southern Europe’s most prestigious destinations.

Anantara Villa Padierna Benahavís Marbella Resort

Anantara Residences Ubud Bali, Indonesia

When it comes to experiencing the very best in holiday accommodation, branded residences don’t just upgrade your room size; they elevate your entire travel experience, transforming a holiday into a luxury lifestyle.

Why just visit somewhere incredible when you can live it?

To find out more about Minor Residences’ ownership and investment opportunities, contact: propertysales@minor.com.

Discover more from the world of Minor Hotels.

Tivoli Portopiccolo Sistiana Apartments, Italy


Minor Residences Indonesia Italy Malaysia Spain Thailand

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